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| Manufacturer | Total vehicles sales YTD | Total vehicles sales YTD 2024 | % difference |
|---|---|---|---|
| Toyota | 181,809 | 183,606 | -0.98 |
| Ford | 70,881 | 74,564 | -4.94 |
| Mazda | 70,242 | 73,487 | -4.42 |
| Kia | 62,884 | 62,473 | 0.66 |
| Hyundai | 58,458 | 53,947 | 8.36 |
| Mitsubishi | 47,650 | 56,998 | -16.40 |
| GWM | 39,343 | 31,793 | 23.75 |
| BYD | 37,923 | 15,181 | 149.81 |
| MG | 32,620 | 36,096 | -9.63 |
| Isuzu Ute | 31,760 | 37,577 | -15.48 |
The Toyota Hilux snagged first sales place in September, counting 5047 deliveries to reach a YTD total of 40,813 units.
The Ford Ranger took a close second at 4867 registrations. Year to date, 42,050 Rangers have been sold.
In third place was the Tesla Model Y (3927), an astounding number for the mid-size electric SUV no-doubt bolstered by momentum acquired from the American EV brand’s Full Self Driving (Supervised) tech.
Tesla’s Model Y sales result shows a 162.2-percent increase over its posting last year, and in more recent terms, a 69.0 percent increase over its August 2025 sales figure.
Not only was the Toyota RAV4 beaten by an electric vehicle last month, the Ford Everest also beat the popular family SUV — though by a slimmer margin of just four units.
Sales of the Toyota RAV4 are sure to skyrocket when the next-generation model makes its debut next year.
September delivered another top-ten podium finish for the Chery Tiggo 4 small SUV, which secured 2048 deliveries. The result marks the third consecutive month in which the Tiggo 4 has placed on the podium.
Australia’s third most popular ute in September was the Isuzu D-Max, totalling 1989 sales for September to claim seventh place overall.
The Sealion 7 electric mid-size SUV secured 1887 sales this month, taking eighth place overall.
A whisker (two sales!) behind the BYD EV was the ninth place Toyota Prado.
A successful month too for the similarly sized (and equally cheap) Tiggo 4 rival, the Haval Jolion. The Jolion, securing 1881 deliveries in September, took 10th place. The Jolion was undoubtedly assisted by limited time September deals offered by manufacturer GWM.
| Make / Model | September 2025 sales | September ‘24 sales | % difference |
|---|---|---|---|
| Toyota HiLux | 5047 | 4313 | 17.02 |
| Ford Ranger | 4867 | 4485 | 8.52 |
| Tesla Model Y | 3927 | 1498 | 162.15 |
| Ford Everest | 2558 | 2902 | -11.85 |
| Toyota Rav4 | 2554 | 5182 | -50.71 |
| Chery Tiggo 4 | 2048 | 0 | NA |
| Isuzu D-Max | 1989 | 2612 | -23.85 |
| BYD Sealion 7 | 1887 | 0 | NA |
| Toyota Prado | 1885 | 1 | 188400.00 |
| Haval Jolion | 1881 | 1125 | 67.20 |
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